It is hard to believe that the customers will soon be receiving deliveries of the ...
It is hard to believe that the customers will soon be receiving deliveries of the fastest production vehicle in the world. No, we are not talking about the Bugatti Chiron but a bonkers Dodge Challenger SRT Demon which has now officially started production.
The first vehicle hasn’t even been delivered yet, and Dodge is wasting no time in starting its obligatory promotional campaign for insanely powerful 840-hp muscle car.
If the exhaustive teaser campaign is anything to go by, and the Dodge Demon will be dominating our screens for the very long time.
In fairness, it effectively helped generate hype for a Demon, as the vehicle has been in our conscious since January.
The first commercial advertising a Demon once against enlists the dramatic acting talents of Vin Diesel, who happens to be the brand ambassador for Dodge.
The Fast and Furious franchise is synonymous with the Dodge muscle vehicles, as Vin Diesel’s lead character Dominic Toretto is usually seen behind the wheel of the classic 1970 Dodge Charger R/T.
The Demon even made its debut in Fate of the Furious, and which gave the muscle car endless exposure since this film went on to become one of the biggest blockbusters of all time.
Entitled Winning’s Winning, and this is the fourth Dodge commercial that Diesel has starred in following the Brotherhood of Muscle trio of the TV spots showcasing the Challenger, Charger, and the Durango SRT. Tracing back to a racing roots of The Fast and Furious franchise, the Demon is joined by the pair of Challengers and Chargers duking it out on the race track.
Of course, this Demon is primarily designed for a drag strip, as Vin Diesel demonstrates by pulling off the gratuitous wheelie before crossing a finish line. As adverts go, it’s hardly subtle.
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